Facebook bought WhatsApp for an eye-opening $19bn (£11.4bn) this week- causing the stock market and analysts alike to question the social network’s confidence in its own growth. But how did Zuckerberg justify the hefty price tag that could have bought him 19 Instagrams? We look at five reasons why the deal might not be quite … [Read more…]
Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living.
Salesforce ExactTarget Marketing Cloud has launched a real-time social infographic on Sochi 2014, measuring social conversations around the games.
Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity.
Julia Porter, Guardian News & Media’s director of consumer revenues, has been named as the newly elected chair of the Direct Marketing Association (DMA). Porter succeeds Scott Logie, partner at the Mothership Group and MD of Red Wigwam, who took up the chair in January 2011. Shaun Bailey, chief executive of Jacob Bailey, chair of … [Read more…]
A share on Google+ provides most value to retailers, valued at $% each, but email is still the most valuable channel for retailers, according to new research.
Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. Rob Sobers, director at Varonis, offers 3 key factors to SnapChat’s success- and what firms can learn from this.
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.
As 2014 dawns, Rakuten LinkShare offers 6 key tips for marketers running cost-per-acquisition programmes, outlining the importance of good data and using seasonal highs and lows to your advantage.
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success.