Instagram images ‘perform better than traditional stock photos’ for digital ads
Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research.
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Tumblr gets ‘visual analytics’ to measure brand blog success
Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.
Guest comment: Google Glass, it’s not just about the utility
Google Glass has got an image problem before even going on sale- but can a new partnership with RayBan make the augmented reality eyewear shake off its ‘Glasshole’ connotations? Tunde Cockshott, creative consultant at marketing and technology consultancy, Amaze, discusses the potential of Google Glass as it looks to fuse fashion with technology.
Video viral of the week: Save the Children Syrian war twist gets 28m YouTube views
This emotionally affecting video from Save The Children aims to raise awareness of the impact that three years of civil war has had on children in Syria, by bringing the conflict closer to home for Western viewers- getting £28m YouTube views as a result. See why it’s our video viral of the week below..
Gmail tests more ‘visual’ ads: Pinterest for your inbox?
In a move that could shake up email marketing, Google is testing a new ‘grid view’ for emails that appear in its Gmail Promotions tab, offering recipients a more visual, ‘Pinterest-style’ way of viewing email ads.
Train firm uses Twitter artist to boost followers
Train operator East Coast has launched a social media campaign which will reward a selection of followers with a hand-drawn image from a celebrated Tweet artist.
Nissan debuts #JukeDNA Instagram campaign
Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany.
McDonald’s first SnapChat marketing campaign: LeBron James stars in mobile ‘story’
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app.
Top tips: Optimising business performance – why does the web get left behind?
As organisations candidly admit that there is no such thing a single channel strategy anymore, Nick Keating, VP EMEA, Maxymiser, insists, optimisation is far less about tactical improvements to the website and far more about optimising and improving business performance across the board.
Primark gets 1.7m likes in 6 months on Facebook
Low cost fashion retailer Primark has stormed into the UK top five for the first time in the latest Retail Social Media Benchmark results from eDigitalResearch after attracting 1.7 million ‘likes’ on their Facebook page alone in the past six months.