Robot brain ‘learns from the internet’
Artificial intelligence took another step forward this week, with the unveileing of a robot brain that learns to deal with new problems by accessing the cloud.
images
Groupon transforms from deal site into online marketplace
Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots.
Top tips: Maintaining a cohesive brand story in the digital world
Jordan Kretchmer, founder and CEO, Livefyre – a social engagement platform used by media companies and brands to integrate real-time social content and conversations into their websites, mobile apps, and advertisements.
Pinterest buys Icebergs
Pinterest has purchased online collaboration service Icebergs. Barcelona-based Icebergs launched in 2013 and allowed users to visually organize and share projects using images, video and other digital content.
Heineken ditches branding for ‘credible’ social media campaign
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.
Instagram case study: Levi’s gets 24% brand recall with frequency capping
Due to its popularity with the younger generation, Levi’s turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.
Instagram case study: Ben and Jerry’s Anchorman ice cream gets social boost
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the Unilever brand become once of … [Read more…]
Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.
Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content to other social networks
Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in … [Read more…]
Google Glass prototype goes on sale in UK- yours for £1,000
Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year.