images Archives

Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize

June 25, 2019

This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

Ecommerce trends: Are user generated images the key to reducing return rates?

June 17, 2019

Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.

D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’

June 7, 2019

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

D&AD winner: How Nike gambled with politics for a big win

June 3, 2019

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

Guest comment: Watch out, the robots are coming

May 23, 2019

Will AI take over the creative industry? Simon Wright, Managing Director of Greenwich Design and Co-founder of The Chemistry Works argues that machine learning could actually give us more time for experimentation and creativity in our work.

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

May 22, 2019

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.

SEO trends: Page speed and new web tech boosts Google rankings

May 16, 2019

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

Shutterstock launches self-serve API subscriptions

May 16, 2019

Shutterstock is launching a new “self-serve” API offering which enables developers and SMBs to start building products and features that integrates Shutterstock’s content, tools and services.

Voice shopping trends: 17% shop using Echo or Google Home

May 10, 2019

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Top retailers failing to capitalise on growing social media influence’

May 10, 2019

Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.