Google ‘Showcase Shopping’ format gives visual boost to search ads
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.
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Google picks Shutterstock for Google Advertising Products images
Google has selected Shutterstock to deliver images across its shopping ad platform Google Advertising Products.
Top email marketing tips: 4 ways to keep your customers subscribed to your email list
Shaun Haase, CMO at ProsperWorks, looks at customer email list best practices for businesses.
Top travel websites lack inclusivity for disabled users
A report investigating the user experience and accessibility of some of the UK’s top travel websites has today been launched by digital agency, Sigma.
Facebook debuts wireless access platform
Facebook is ramping up its efforts to bring internet access to remote parts of the world (and push its products in the process), with a new platform called OpenCellular.
Guest comment: Misrepresenting women is holding brands back
There’s a huge mismatch in terms of how women are portrayed in advertising and the current social reality, and it could be costing brands dearly, according to new research. The good news is that this presents a great commercial opportunity, says Elisa Birtwistle, Director and Head of Human and Cultural Foresight at The Futures Company.
Augmented Reality 101: What It Means for the Future of Business
As augmented reality gets more sophisticated, how are businesses are using it, and what does it means for the future. Lance Spellman is the founder and President of Workflow Studios, offers a guide to this fast growing technology.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
Top web testing tips: When the loser is actually a winner
Marie Despringhere, UK Country Manager, Optimizely discusses how failed tests can actually bring the most value and that it is how you learn from the tests that can have an impact.
Snapchat merges Discover and Live Stories to give publishers a boost
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.