Google takes on Instagram and Snapchat with AMP Stories
Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.
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eBay to start selling via Mashable “mobile shoppable images”
Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.
Nielsen Brandbank makes pack images ‘more mobile friendly’
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.
Most Brits shun shopping with brands that fail to use imagery
Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.
Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]
How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.
If you want to be amazing at content marketing start by leaving your ego behind
Too many businesses make content marketing about them and forget the real reason why they should be doing it. It’s becoming more ego marketing than content marketing. Andy Brown, Managing Director Reality PR, looks at how you plan for content marketing by leaving egos behind.
Kia invites parents to ‘Live Every Moment’ in the journey of parenthood
Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.
Half of UK marketers hit by ASA stereotype ban
Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.
Virals of the year: The New York Times “The Truth Is Hard to Find”
2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.
How consumer-generated content powered Argos business growth
This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.