In this ‘new normal’ of a global pandemic, it has never been more important for brands to communicate with a sincere, authentic visual language which is relevant to their target audience Dr Rebecca Swift, Head of Creative Insights at Getty Images, offers top tips brands should consider when it comes to visual marketing, based on … [Read more…]
Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.
A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.
An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
With October less than a week away now, 32% of online retail businesses in the UK are not ready for the ‘Golden Quarter’ traffic as the festive shopping frenzy begins, according to research.
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.
The research, from Capgemini Research Institute, quizzed over 12,000 consumers and 1,000 business executives. The study, entitled Smart Talk: How organizations and consumers are embracing voice and chat assistants, also found that there is an increasing pace of change over the past 12 – 24 months, 40% of those now using voice assistants have started … [Read more…]
Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.