Google Paid Listings shopping ads ‘doubled during Thanksgiving’
Retail paid search advertisers in the U.S. nearly doubled daily spend on Google Product Listing Ads (PLAs) across the week of Thanksgiving this year compared with 2013.
Yahoo mobile ad revenues forecast to overtake Twitter next year
Yahoo’s US mobile ad revenues are predicted to overtake Twitter next year to become the third largest in the country, according to a new report.
Google axes Spanish news amid government clampdown
Google is shutting down its Google News service in Spain ahead of the introduction of a new intellectual property law is introduced.
Google plans child-friendly YouTube and Chrome browser
Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report.
Driverless cars to hit UK roads in 4 cities
As driverless cars edge closer to consumer launch, three tests will be carried out across the UK starting in 2015.
Bezos admits “billions of dollars of failures at Amazon”
The Amazon CEO has admited that failures, such as recent Fire Phone flop, have cost the company billions of dollars, but is adamant that experimentation is key to the company’s survival.
New Google Captcha ‘can tell you’re not a robot with a single click’
Catpcha spam guards can be annoying for users, but Google has revealed an improved version that can tell you’re not a robot with a single click.
Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.
Google plans to spend 60% of digital marketing budget on programmatic
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill.
Guest comment: Black Friday Frenzy Leads To the Question – Should We Be Prepared To Queue Online?
With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…