China ecommerce trends: Alibaba tests drone deliveries
Alibaba is testing delivering online orders via drones for its Taobao service with a one-off, three day campaign in China.
Google forced to reveal more data collection practices
Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office.
The battle for consumer data: Facebook beating Google for social logins
Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data.
Mobile search case study: How George at Asda’s mobile conversions outperformed desktop
With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]