Facebook plans to let brands target influencers
Facebook is launching a new tool to let brands better target what it deems as influencers, after securing patented technology to target high-profile users on the social network.
Apple planning electric car?
Apple is moving into the automotive industry by designing an electric car, according to reports.
Android faces probe in Russia after Yandex protest
Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law.
Sony smart glasses up for pre-order
Sony is to start selling a test edition of its augmented reality eyewear, just weeks after Google announced it was postponing a similar project.
Facebook debuts ‘Product Ads’ for retailers
In yet another assault on Google’s search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network
Mondelez axes poorly performing media in digital drive
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.
Facebook debuts ‘relevance scoring’ for ads
Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google.
Valentine’s Day Study: Which online flower firms are most visible on Google and social media?
As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.
Google reveals robot dog… and starts kicking it
Google has revealed the latest automaton to come out of its Boston Dynamics lab, a robotic dog which can withstand a hefty kick from a human.
Google ‘starts again’ with Glass project
Google is starting again from scratch with its Glass project, with no plans to show it to the public until its commercial launch, according to a news report.