Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research.
With Chrome now ruling the global mobile and desktop browser market – how did it win the game of browser-thrones with both users and businesses? This infographic from NeoNam studies and Cloud Solutions looks at how Google tackled a market dominated by Microsoft and came out victorious.
With more people using mobile devices to access and make purchases online, Google has published a new App UX report looking at how brands can get the most from their apps. Stephen Griffiths, Google’s Mobile & Cross Platform Advanced Performance Specialist, outlines key principles that marketers, designers and developers need to consider throughout the entire … [Read more…]
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.
Google has announced plans to offer its own Wi-Fi-based mobile network
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant.
Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.
Android Wear is getting its biggest update yet, including Wi-Fi support, emojis and hand gestures, as Google aims to bolster its digital timepieces ahead of the Apple Watch launch.
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels.