Digital Wimbledon: 10 most marketable tennis stars of 2015
With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across blogs, Facebook, Google+, Reddit, Twitter and other social sites to uncover key trends … [Read more…]
Google ‘Mobilegeddon’ 2 months on: How did brands fare?
When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research … [Read more…]
It’s Alive! Dr Frankenstein and SEO
Trying to ‘trick’ Google to get high in search results is a short-term game. Ultimately all SEO techniques have to be totally natural if they want to future proof online exposure. Mark Preston, founder and director of WildShark, looks at Google’s attempt create their own ‘Frankenstein’ machines that can emulate human thought- and what this … [Read more…]