Facebook takes on YouTube with dedicated video platform
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos.
Facebook ‘pays less UK tax than average worker’
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law.
Android now ahead of iOS in all regions (infographic)
Android is now ahead of iOS in all global regions in terms of users, with North America finally tipping away from iPhones and IPads, according to new research.
Ryanair Vs. Google: Airline criticises ‘misleading’ search ads
Europe’s biggest airline Ryanair has hit out at Google for “misleading” search ads sending searchers to third-party booking sites and is calling on the search giant to enforce advertising transparency.
Amazon bans sale of rival Apple TV and Chromecast devices
Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don’t “interact well” with its own media service, drawing up new battle lines in the digital entertainment wars.
Mobile SEO: 3 tips to rank high on Google
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.
Google puts product ads into YouTube videos
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.
Google ‘Customer Match’: Brands can upload email lists for search and video ad targetting
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.
Voice assistants: Rise of hands-free controls (infographic)
With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.
Most UK retailers now using social media to engage customers
92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.