Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.
Google will not have to adhere to a ‘right to be forgotten’ law outside Europe, according to a new ruling in court this week.
Positive brand perception is based not on a single moment but a culmination of interactions, explains Marc Schillaci, CEO of ecommerce specialist Oxatis Group. He discusses a four-step guide to delivering an optimised strategy that will make shoppers feel appreciated and valued at every point in their journey.
UK online retailers are providing better customer experience than the rest of the world, but consumers only actually use three online retailers with regularity, according to new research.
The research, from Capgemini Research Institute, quizzed over 12,000 consumers and 1,000 business executives. The study, entitled Smart Talk: How organizations and consumers are embracing voice and chat assistants, also found that there is an increasing pace of change over the past 12 – 24 months, 40% of those now using voice assistants have started … [Read more…]
Market research firm GlobalWebIndex has appointed Groupon veteran, James Scott to the newly created position of Chief Commercial Officer, where he will be in charge of the growth and scalability of the business.
Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.