Google paid $1bn to be default Apple search engine
Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014.
Top search tips: SEO Doesn’t Just Mean Google
Search engine optimisation (SEO) doesn’t just have to be about Google. Other search engines and channels including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic opportunities to drive traffic to your site. Chris Pitt, Head of Marketing at Vertical Leap explains how to use these channels and what they … [Read more…]
Google debuts real time ads for brands to have a ‘Superbowl moment’
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.
Global social ad trends: Spend jumps 50% [INFOGRAPHIC]
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.
Google shut down 780 million ‘bad ads’ in 2015
Google disabled 780 million bad ads globally in 2015 as part of its continuing initiative to rid its network of ads that used sneaky tactics to get more clicks.
Digital fashion trends in 2016: Retailers miss ‘£9bn opportunity’ from shoppers’ research habits
Retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing, according to new research.
Google search shake-up: Economist, New Yorker and Time drop down rankings
Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google’s core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new research.
Google criticised for banning ‘plus-sized’ clothing ad category
Google has come under fire after allegedly refusing to let a clothing company to advertise to “curvy or plus-size” people, according to a news report.
Nest users left cold after smart thermostat glitch
A software bug has hit tons of Nest smart thermostats, draining the batteries and knocked heating systems offline, just as a cold snap arrived in the UK.
Google woos auto-makers to help self-driving car project
Google is urging car manufacturers to get on board its self-driving car project as it looks to expand beyond road tests.