Yahoo cuts 15% of jobs after $4.4bn loss
Yahoo is cutting its workforce by 15% as part of an “aggressive strategic plan” to drive growth after dropping to a $4.4bn loss for 2015.
Project Skybender: Google to beam 5G internet from solar drones
Google has a new top secret project by the same team that brought us Project Loon, deliver ultra-fast 5G internet from solar drones, according to new reports.
Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a … [Read more…]
Google overtakes Apple as world’s most valuable company
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months.
YouTube adds video donation option
Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.
Microsoft tests underwater data centre to cut cooling costs
Microsoft is heading underwater for its latest data centre, in a bid to tackle high energy costs and control the carbon footprint.
AI breakthrough: Computer beats Go champion 10 years earlier than expected
20 years on from a computer beating a chess champion, artificial intelligence now looks to have finally mastered the board game Go.
Politics case study: How smart social targeting helped Conservatives win the UK election
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
Richmond ‘Sausages and Chip’ help parents track their kid’s toys
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
Revealed: Apple makes more money in 3 months than all of Android’s lifetime
Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.