Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company.
The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.
Choosing the right Google AdWords can generate more traffic to your ecommerce site, but mistakes can be costly. Herbert Knibiehly, VP of Marketing at Twenga Solutions looks at how to get ahead of your competition by analysing what keywords and landing pages they are using.
As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their mobiles to shower their partners with gifts.
LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions.
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this year’s Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.
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