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Google’s AI beats world Go champion in series (but humans get revenge)

March 14, 2016

Google’s AI technology has beaten the current Go world Champion in an ongoing series of live TV matches- but the human contentsatnt got his revenge to take the score to 3-1.

News games, Google, technology

Top tips: Integrating virtual reality in PR

March 11, 2016

Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.

Mobile, News, Video brands, content, Entertainment, games, Google

Google’s (low speed) car crash caught on camera

March 11, 2016

One of Google’s self-driving cars hit a bus while navigating traffic in California last month- and the low-octane incident was caught on camera.

Mobile, News, Regulation Google, local, technology, video

Are your apps invisible to search? Top brands fail at ‘app indexing’

March 10, 2016

Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.

Mobile, Search Android, apps, brands, content, Google

Google hires 4chan creator to boost social networking efforts

March 10, 2016

Google has hired Chris Poole, the creator of controversial forum 4Chan, as part of its social network team.

Social Apple, Google, images, media, Search

One search, many devices: How search is becoming a unified, cross-device experience

March 7, 2016

Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.

Ads, Search apps, Google, media, Microsoft, Search

Video viral of the week: HTC promotes VR with street game pranks

March 7, 2016

HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.

Ads, Mobile, Video, Viral games, Google, video, YouTube

Facebook to pay millions more in UK tax after backlash

March 4, 2016
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year.

Regulation, Social advertising, Facebook, FMCG, Google, Search

Coca-Cola turns packaging into Virtual Reality headset

March 4, 2016

Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.

Mobile, News, Social, Video brands, Brazil, Facebook, global, Google

Top tips: Five key technology trends businesses must embrace

March 4, 2016

In 2009, Blackberry was fastest growing tech firm- showing that it’s impossible to know where the world will be in five years’ time. John Cooke, founder and managing director at Black Pepper Software, argues why it’s more important than ever for businesses to embrace emerging and disruptive technologies before it is too late.

Ads, Mobile, News Amazon, analytics, Apple, global, Google
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