Top tips: Integrating virtual reality in PR
Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.
One search, many devices: How search is becoming a unified, cross-device experience
Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.
Top tips: Five key technology trends businesses must embrace
In 2009, Blackberry was fastest growing tech firm- showing that it’s impossible to know where the world will be in five years’ time. John Cooke, founder and managing director at Black Pepper Software, argues why it’s more important than ever for businesses to embrace emerging and disruptive technologies before it is too late.