“It must be earned, not bought”: Twitter to ban all paid political ads
Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.
Many happy returns: Christmas customers more loyal than other times of year
Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.
SEO budgets fall as marketers want clearer guidelines
The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research.
UK consumers ‘more likely to ditch Facebook services than Huawei products’
Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.
Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
Most Brits start online journey with search (but many don’t trust results)
Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.
Right to reply: What Google’s ‘Right to Be Forgotten’ victory means for tech and privacy
This week, the Court of Justice of the European Union ruled that “right to be forgotten” does not extend to the versions of Google’s search engine directed to non-EU member states. Ron Moscona, a partner at the international law firm Dorsey & Whitney, looks at the implications for the digital industry.
Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?
Google has achieved a major breakthrough in computer power, building a machine capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, according to a leaked paper