Google ‘Showcase Shopping’ format gives visual boost to search ads
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.
Top skills tips: Three steps to a successful digital transformation
Sébastien Vugier, SVP Global Sales Solution Center, Axway looks at the importance of digital technologies when it comes to a successful business.
Google picks Shutterstock for Google Advertising Products images
Google has selected Shutterstock to deliver images across its shopping ad platform Google Advertising Products.
Content marketing tips: The high cost of a small mistake
Gavin Drake, VP of Marketing at Quark Enterprise Solutions looks at the consequences of typos, and how businesses can avoid these slip-ups by automating the creation and management of content, taking the ability to make a mistake out of human hands.
Snapchat finally lets users save their own snaps
Snapchat is launching a new ‘Memories’ feature that lets users save their own photos and videos, in a significant move away from its ‘self-destucting’ messaging roots.
Google ‘Expanded Text Ads’: 20% increase in CTRs
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.
Top tips: The silvers are surfing online with tablets but is anyone targeting them?
Josh Rammell, digital account strategist at MC&C looks at why tablets are the best route to reaching an older generation and how best to go about it.
Google’s latest robot butler does the dishes
Boston Dynamics’ latest robot appears to be designed to help in the kitchen, with the ability to load a dishwasher and walk up stairs.
Top tips: Container technology – giving businesses the competitive advantage?
Earlier this year, Facebook began integrating chatbots into its Messenger platform. What is lesser known, however, is the back-end secret weapon that’s been powering the quick release schedule of this update, while also driving efficiencies in the wider enterprise space. Luke Bond, senior consultant at software engineering company, YLD, explains why, despite all of the … [Read more…]
China clamps down on undisclosed search ads
The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content.