Top paid search advertisers: Amazon and telecoms brands spend big
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research.
Google maps cleans up it act
Google have introduced an attractive refresh to the look and feel of Google maps. New fonts are a lot clearer making for improved readability. Google say they are looking for a “subtle and balanced” feel. Items such as roads and buildings are more simply drawn, with road and location names standing out. Colours of man-made … [Read more…]
Yahoo sells to Verizon in $5billion deal
Verizon have announced the purchase of Yahoo ending speculation on the future of Yahoo. Verizon will $4.8 billion for the business. An announcement was made before NY stock exchange opened earlier today. Once one of the most dominant dotcom businesses, like AOL it never really recovered from the dot-com crash, and has struggled to find … [Read more…]
Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.
Google speeds up mobile adverts with ‘Amp For Ads’
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.
Yahoo fails to find buyer as losses widen
Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m.
Top tips: How businesses can use data to make cost savings and drive their enterprise forward
How can businesses can use seemingly unimportant data to make cost savings and drive their enterprise forward? Phil Foster, Managing Director of Love Energy Savings offers a guide to how incredibly valuable data is to future development.
Email marketing best practice guidelines – 40% of viewers probably not seeing images
Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.
YouTube ad viewability reaches 93% [INFOGRAPHIC]
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.
Right to reply: Pokemon Go “could be the most used app by end of next week”
In light of the Pokemon GO official launch in UK this week, Joao da Maia Jorge, founder and CEO of boomApp, offers five reasons why Pokemon GO will soon be the most used app in the UK.