Following the news last week that Google has announced it will crack down on “intrusive interstitials” in January, Paul Thomson, VP EMEA, Blis, discusses why the industry should lead by Google’s example.
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year, according to new research.
As acquisition costs continue to rise, and the rewards diminish ever further, Ian Webster, Chief Customer Officer, Big Data for Humans, insists it is time to get smart about customer retention.
Singapore has become the first city to get driverless taxi service, under a new trial from start-up firm nuTonomy.
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday.
Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.
Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger.
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). John Stuchfield, Head of Paid Search at Found, looks at how the move give advertisers far greater control of their bids.
Whether we like it or not, the UK is a nation of game consumers. Here, Howard Williams, marketing director of digital engagement specialist Parker Software, talks about the benefits of live chat for the gaming industry.
Apple has bought artificial intelligence startup Turi for $200m, as the electronics giant looks to expand into the growing machine learning sector.