The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.
Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.
A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host.
The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.
Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.
Google recently introduced new rules on interstitial advertising, penalising companies with lower search rankings for using intrusive pop-ups on mobile sites. Oliver Gold, Commercial Director YOC explains in detail how the penalty works, what is and isn’t affected by the rule and how the ad industry will need to adapt.
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.
As a retail brand, video is essential to your marketing strategy. In the first of a three part series, Mark Blair, VP of EMEA at Brightcove explains how video can boost sales, enrich the customer experience and accelerate the buying journey.