Search marketing tips: Everything you need to know about Google’s new organic carousel
Google’s organic carousel presents new opportunities to British retailers. But how do you optimise for this new product? DAC’s Nyo Logan reveals all.
True Fit partners Google Cloud to host ‘world’s largest data set for fashion’
True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.
White paper: How have Google Shopping ads evolved since the EU fine?
Marketing agencies now provide a third of all Google Shopping ads, well ahead of traditional price comparison sites, according to new research.
UK competition watchdog warns Google and Facebook becoming too dominant
The Competition and Markets Authority (CMA) has said there is a “strong argument” for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
What features make people trust a website before buying?
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.
How to set up the store to better catch insights on customer demographics
With Black Friday only just in retailers’ rear-view, they will be looking for new ways to develop a customer-led strategy that will drive purchases and customer satisfaction in equal measure. Nigel Ashman, President of ONVU Retail, looks at getting the most out of in-store analytics.
The power of the new marketing buzzword: Intent Marketing
When searching for things online, consumers always have a result in mind, but their search terms may be vague. This is creating a problem for brands, as their websites and results have been created with specific questions in mind, but this now no longer captures the intent behind the searches that consumers make. Luckily, there … [Read more…]
Retailers ‘better at understanding their customers than travel companies
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
Google co-founders Larry Page and Sergey Brin step down
Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.
Facebook lets users upload all photos to Google
Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.