Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.
Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile.
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
YouTube is rolling out a new in-app direct messaging feature, similar to one found in Instagram.
Google Play has started down ranking poorly performing apps, making them harder to find on the app store.
Mobile app users are concerned about the security of their information when they register for a new app, a new survey reveals.
Magnus Linklater, founder of Bristol based SEO and content marketing agency, Bespoke Digital, discusses how to identify duplicate content issues, using tools like SiteLiner and Copyscape, and explains why it’s crucial that every web page is unique.
Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.
With just 6% of consumers happy to share their personal information, Rimma Perelmuter, CEO Mobile Ecosystem Forum (MEF), looks at the impact of trust on businesses serving the mobile audience.
Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.