Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.
Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
AI-driven virtual gifting assistant EvaBot has gone live to offer US companies and professionals a scalable service for gifting that drives customer retention and loyalty.
Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business.
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.
One year on from a successful launch in Germany, glomex, the Global Media Exchange service, has launched in the UK
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.
Apple has revealed its latest range of iPhones, with a raft if new features including wireless charging, an infrared camera and augmented reality, costing £999 when it is made available on 3 November.