Guest comment: The Age of AI
Tech giants and business leaders have adopted a mantra of AI this year. Stephen Upstone, CEO of LoopMe look at why business leaders are increasingly putting AI at the forefront of their business strategies.
Cyber Week: How did the top online retailers fare?
The largest number of visits to Amazon were on Cyber Monday, not Black Friday, attracting 41 million UK visits over the biggest shopping weekend of the year, according to new research.
Amazon Echo to boost UK retail sales this Christmas
Consumers plan to shop online this Christmas and are prepared to embrace new AI-powered technologies such as Amazon Echo and Google Home, according to new research.
Top social media tips: Blending personal and professional personas
Many business owners tend to keep their personal and professional social media accounts separate. But when it comes to attracting new business and showing personality, perhaps it isn’t such a bad thing? Keren Lerner, Founder and Managing Director at Top Left Design outlines the importance of sharing personality when it comes to marketing, especially for … [Read more…]
Health search trends: Online health sites succeed with long-form content
Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.
TV tribes: New data shows brands should avoid stereotypes in campaigns
New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.
UK Prime Minister meets digital leaders to plan technology drive
The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.
Half of sales reps view prospects’ Facebook profiles before meetings
More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.
Top tips: Are your insights falling into the Black Friday black hole?
Does data analytics offer any value at all on the busiest shopping day of the year? Most definitely, if you want to deliver the fastest, slickest and most effective shopping experience, insists Duncan Keene, UK Managing Director, ContentSquare.
Adidas debuts ‘smart’ mobile shopping app
Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.