Google’s new rules for mobile ads are now permanently enforced. Oli Gold, UK MD of YOC investigates how this ruling came about, what it means to advertisers and publishers and then where we go from here.
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorized apps that block ads.
‘Millennials’ are shaking up the workplace according to our online searches, but US and UK youngsters think very differently, according to new research.
Google has launched is a new platform designed to help publishers convert readers into subscribers.
Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.
Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report
The recent launch of the Chrome native ad-blocker means that creativity (not just programmatic media) needs to be the focus, argues Alex Rahaman, CEO of ad-tech firm, NEXD.
Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.
Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith.