Case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger
Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.
SEMrush study: searches for GDPR increase 700% in run up to implementation date
As the EU’s General Data Protection Regulation (GDPR) comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush.
YouTube takes on Spotify with ad-funded music streaming service
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
Snapchat lets people opt out of advertising categories
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.
Google debuts mobile wallet function with Urban Airship
Google has struck a partnership with Urban Airship, a digital growth company, to launch a mobile wallet function on Google Pay.
Shutterstock uses AI to help people avoid image copyright issues
Shutterstock is making it easier for people to avoid using copyrighted images on Google Image Search with a new AI powered Chrome extension.
How custom metrics can help you build an omnichannel reporting strategy
According to a recent survey, 62% of Chief Marketing Officers have reported to have pulled back on their Facebook and Google advertising due to false metrics. Declan Kennedy, CEO at StitcherAds, shares simple ways that every brand can adopt in order to improve their marketing efforts.
Marketo teams with Google Cloud to Drive AI marketing tools for clients
Engagement marketing firm Marketo is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI).
Seeking shopping inspiration: the new path for ecommerce
Digital commerce will never realise its full potential by only catering to explicit intent. Marketers must remember that shopping isn’t just about ticking items off a list. It’s also about inspiration, and that’s something digital commerce just isn’t great at – yet. Apu Gupta, CEO of Curalate examines how brands can use visual content to … [Read more…]
YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’
YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.