The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants – to communicate with customers within the next year according to research.
Marin Software has launched MarinOne – a next generation advertising platform that lets advertisers manage integrated campaigns across both search and social for better cross-channel alignment in one place.
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.
Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.
A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.
Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.
Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.
Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform.