Advertisers’ spend on paid search rose in the UK for the third quarter in a row, with UK travel advertisers are out-performing other sectors, according to research from leading performance marketing company, Efficient Frontier.
Search portal Yandex is the leading property in the Russian Federation, ahead of Google, according to new research from comScore.
As advertisers and publishers wise up to audience targeting techniques, Motti Kushnir, Chief Marketing Officer at location based services specialists, Telmap, looks at the benefits of making adverts personal.
There were 17 million Google searches for holidays made by UK consumers in August. This was a marked increase of 78% on June’s 9.5 million, according to new research.
Google’s Android ad revenue has surpassed that of Apple’s mobile devices, despite the iPhone accounting for more ad impressions, according to new data from ad network Millennial Media.
Google has added tools to the left-hand panel of its search results, letting users change location details.
Google, the search engine giant, registered a 32 per cent jump in profits, beating market expectations and highlighting the success of its emerging businesses.
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
Microsoft has partnered with China’s largest online retailer Taobao.com, using Bing to power the web results for its new shopping search engine Etaosite.