Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
2020 will be the year of the ‘Great Data Reckoning’, the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.
Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.
Google is reportedly planning to to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.
‘Techno-creativity’- a combination of art and technology and data can combine to offer truly relevant advertising. Jean-Baptiste Leroux, Global Innovation and Product Director, Wavemaker, discusses how it can be executed correctly, with only one dynamic template made up of multiple dynamic place holders capable of pulling different content assets based on precision data triggers (a mix of design, code and data architecture), enabling advertisers to create an infinite number of individually tailored ad variations.
UK broadcast media watchdog Ofcom is being given new powers to enforce a legal ‘duty of care’ over social media, the government has announced.
Nearly half (45%) of Brits return to the same restaurant they have previously been to on a romantic date. Joel Montaniel, CEO at SevenRooms explores how restaurant marketers can stand out from the crowd and draw in diners this Valentine’s Day.
Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.