Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.
The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.
TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.
Yesterday Google unveiled its newest roster of devices, including an updated Pixel phone, a high-end tablet and an IoT hub. We look at 5 of the biggest announcements.
From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.
The UK’s High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.
Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.
Jeff Bezos is the richest man in the world, but his massive fortune extends well beyond Amazon. This new infographic looks at how the entrepreneur has chosen to invest his wealth.
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