Social media marketing is not only about directing traffic to the corporate site; it’s about what to do with the users once they are there. Russell Loarridge, European Sales Director at Janrain, explains why most value from social media can be obtained by bridging the gap between the corporate website and social media through social … [Read more…]
Google has unveiled a series of ‘remixes’ of classic TV ads from the 1960s and 1970s, including a new take on Coke’s I’d like to teach the world to sing remade with a social media twist.
Maruti Suzuki Ritz has become the most popular brand in India by clocking a record fan base of over 1 million (1,018,000+ members) on popular social networking site Facebook. Maruti Suzuki Ritz made its debut on Social media in August 2010.
There has been a lot of discussion around online privacy recently, with Google’s new privacy policy and Viviane Reding’s proposed “right to be forgotten” legislation. Ehud Furman, CEO and founder of Veribo, argues why the prospect of being fined 2% of turnover for privacy breaches will change the mind set of technology companies.
Google’s browser was hacked within only five minutes as part of an annual security contest, thanks to a team of French hackers and a Russian student.
Social media has ignited a new level of engagement between advertisers and consumers, but can this level of oversharing leave people prone to identity thieves? Justin Schamotta, senior staff writer at Choose, explains how advertisers can avoid putting customers at risk while encouraging engagement and building loyalty.
Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US, according to new figures.
Google’s search product for online retailers, Google Commerce Search, has undergone a revamp. Kevin Ludford, CEO of InventCommerce explains how the system works and, more importantly if it links on and offline retailing and helps to support the thousands of retailers with an integrated sales strategy.
Google has launched a year-long campaign aiming to encourage more Welsh businesses to get online, as figures show around 40% of small firms have no website.
Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.