PS3 YouTube app goes live across Europe
Google has finally launched a European version of its Playstation 3 YouTube app, as it looks to expand its presence on increasingly web-reliant gaming consoles.
Google ‘pays Apple $1bn to be default search’
Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report.
The who’s who of Facebook and Google (Infographic)
As Facebook and Google grow, so do their corporate structures. This infographic courtesy of Hierarchy Structure and Designed by Infographics looks at the workforce hierarchy of the two leading internet giants.
Social media in Russia: Top 4 social networks in Russia
Social networking in Russia is huge, with users spending twice the global average time in online hangouts. However, the landscape is very different from Western markets, with Facebook and Google overshadowed by the likes of Odnoklassniki, Moimir and VK in terms of user numbers. We take a look at the top 4 social networks in … [Read more…]
YouTube gets UK TV channel
Google has signed a deal with Freesat to launch a YouTube TV channel in the UK, as it looks to rival traditional broadcasters in terms of video ad revenue.
Right to reply: Google’s ‘Enhanced Campaigns’- challenge for advertisers?
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s … [Read more…]
Yahoo allows Google display ads on websites (but not search)
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads.
Google revamps AdWords- targets by situation, not device
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device.
Google buys Channel Intelligence to boost ecommerce tools
Google has bought ecommerce marketing firm Channel Intelligence for $125m, the the internet giant looks to boost its online retail presence.
Top tips: Google AdWords changes- what it means for advertisers
Google’s new ‘Enhanced Campaigns’ tool marks one of the biggest ever changes to its hugely popular AdWords search ad system. With consumers now targeted by situation rather than device, Alistair Dent, head of PPC at Periscopix, has analysed the changes, and what they mean to people searching and to advertisers…