With Facebook poised to buy display ad platform Atlas, can the social network rival Google’s Doubleclick? Julie Langley, MD of Results International looks at the implications of the deal on the sector and thoughts on future acquisitions.
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process. See why it’s our video … [Read more…]
Apple is working on an ‘ iWatch’ follow-up to its phone and tablet range, but rival Samsung is also looking at wrist-based connectivity, according to the latest round of press rumours.
Yahoo boss Marissa Mayer has announced plans to cut down on its smartphone apps, as the company looks to boost its advertising through more targeted campaigns.
Topshop has partnered with Google+ to give its followers access to London Fashion Week.
2013 looks set to be another record breaking year for search in the UK. James Murray, Digital Insights Manager, Experian Marketing Services takes a look at what advertisers can learn from the latest search trends.
Travel giant Expedia has appointed Feefo to generate reviews for them from their customers’ experiences across its UK, French, German and Dutch sites.
A surge in tablet use will push Google’s US mobile revenue to $9.9bn this year, a massive leap from the $5.8bn generated in 2012, according to a new report.
Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]
Web connected cars will soon become commonplace, with all new automobiles being built with features that will in some way connected to the internet, according to a new report from the BBC.