Facebook to add hashtags to boost ad targeting?
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting.
Atlas acquisition: Is Facebook planning a ‘DoubleClick for social media’?
After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick.
Most mobile searches ‘convert in first hour’
Over half (55%) of mobile searches that resulted in a conversion happened in less than an hour, according to new research from Nielsen and Google.
Paid search ‘a waste of money’ for big brands (according to eBay)
eBay has courted controversy by claiming that paying for search ads has little effect on sales for large companies, according to its own research.
Google Shopping launches on mobile devices
Google has expanded its shopping tool to mobile devices, in a move that will see sponsored listing s appear above search results on mobiles.
Android ‘to overtake iPad tablet market share this year’
The tablet market is set to boom over the next few years, with Android devices poised to overtake Apple as the leading operating system during 2013, according to new research.
Google fined £4.6m for Street View data snooping
Google has been forced to pay £4.6m to US authorities after it collected people’s personal information, including emails, passwords, web histories as it compiled data for its Street View mapping service.
Google Glass will support prescription glasses in future
Google has confirmed that its upcoming augmented reality eye wear will be adapted to work in prescription glasses.
Vimeo adds ‘pay-per-view’ option for content creators
Video-sharing site Vimeo has launched an on-demand pay-per-view model, letting users make money from video- provided they have a big enough audience.
YouTube gives all content creators a new-look channel
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues.