Google tests DIY real time bidding platform ‘Open Bidder’
Google is testing a new tool that helps companies build their own customisable real-time bidding platforms using its cloud and DoubleClick services.
Microsoft boasts of 'Do Not Track' defaults in latest IE ad
Microsoft is running an ad campaign touting its controversial “Do Not Track” function in its latest versions of Internet Explorer, in a move that is firmly aimed at Google.
Consumers 'now spending more on Apple iPhone games than handheld console games'
iOS games for iPhones and iPads generated more revenue than handheld console games on devices such as the Nintendo DS, according to new research.
De’Longhi debuts app for coffee-lovers
Italian brand De’Longhi has briefed PMA Digital to create a coffee experience app for its coffee machines, designed to help customers create great coffee at home in a move to extend their current “Serious About Coffee” web offering.
World’s first ‘social star’ awards launched on YouTube
A new awards show celebrating the stars of social media is launching today, letting fans from around the world watch it ‘live’ on YouTube.
Interflora wins 5-year search keyword battle with M&S
Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists’ trademark as a Google AdWord to boost its visibility on the search engine.
Flickr users get massive 1TB of free (ad-funded) storage
Yahoo has revamped its Flickr photo-sharing service, giving users up to 1TB of free, ad funded, storage for their own videos and photos.
Tech City growth ‘stunted by talent shortage and lack of access to capital’
With London’s buoyant tech sector set to enjoy the annual Shoreditch Digital festival that starts today, a new report has highlighted the impact that a shortage of skilled workers and a lack of funding is having on its growth.
Right to reply: Buying Tumblr will make Yahoo relevant for a new young generation
Buying Tumblr will open up Yahoo to a younger generation as long as they don’t impose any rules and too much advertising on their new $1.1 billion acquisition, Professor John Baptista, who believes it is a good move by Yahoo and will help them catch up with Google and Facebook in the social media market.
Mobile advertising tools and technology – AdMob network gets boost from AdWords and other Google tools
Google has started rolling out a major upgrade to the AdMob mobile advertising sales network in a major upgrade for mobile advertising tools and technology that leverages a suite of Google tools including AdWords and conversion optimisation techniques.