Keyword research is a fundamental part of online marketing of all kinds- if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. Helene Hall, director of search at Gravytrain provides a 5 step guide to keyword research.
Apple has followed Facebook and Microsoft in revealing details of data requests from the US authorities, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism.
Apple and Samsung continue to grow their share in the smartphone market in the US, according to new data.
Kids programming organisation Code Club UK, is marking its first birthday by expanding its UK-based initiative to the entire world, backed by the likes of Google and Mozilla.
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting.
Internet giants including Google, Facebook, Microsoft and Twitter all calling for more flexibility in disclosing more about that national security requests they receive from the US government.
Commonly used in cloud apps like Dropbox and Evernote, shared links are URLs that take any recipient directly to the file they need, without giving access to any other part of an account. While they are useful and growing in popularity, David Gibson, VP at Varonis, offers a warning about the dangers of shared links … [Read more…]
Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools.
With web giants such as Google, Amazon and Apple in the dock over their corporate tax affairs, Chartered Tax Advisor David Adams offers his view on the changing climate of taxation.
Google is to buy social mapping app Waze for around $1.3bn, after an intense bidding war with rival Facebook, according to news reports.