Case study: Hobgoblin uses Twitter and Google Maps to connect drinkers around the globe
Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world.
Analytics case study: Klarna uses ‘cookieless tracking to boost targeting
In-store payment solutions firm Klarna founsd that its cookie-based tracking system was increasingly being blocked by browsers. This case study looks at how the firm used iframe tracking to overcome the problem, usiong Google Analytics and partner Outfox.
UK now second biggest exporter of retail
The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.
Google forced to give rivals more space in European search results
Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion.
YouTube clamps down on fake views with video audits
YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos.
Facebook turns 10: Zuckerberg explains secret to success
As Facebook turns 10 this week, founder Mark Zuckerberg marked the occasion with a post on his own profile page- devoting much of his success ‘just caring more’, thinking big and a pizza night in college.
Facebook turns 10: can it topple Google to become king of search?
Facebook turns 10 this week, rolling out its graph search to mobile users as the social network sets its sights on Google’s search revenue-and it plans to use mobile to get there.
Are firms investing effort in the wrong type of SEO?
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google, according to search agency Greenlight.
Samsung planning ‘Galaxy Glass’ launch in September?
Samsung is developing its own Google Glass alternative that it will launch in September, according to news reports.
Google overcomes sales slump as profits rise 17%
Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.