Top market research tips: Technology drives value in 2020
Paul Twite, Managing Director Europe & MENA, ITWP, offers his market research predictions and what 2020 has in store, with a focus on technology and how this is driving change in the sector.
global
Global AR, VR and MR markets ‘worth over $30Bn by 2030’
Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR) products are set to boom this decade as technology evolves, prices come down and devices become more accessible, according to new research.
SMP expands globally with new appointments
Shopper marketing specialist smp is expanding its global senior leadership line-up with the appointments of Jason Kidd and Glen Mellinger as client partners in its Dublin and San Francisco offices, respectively.
The pampered consumer: How retailers can meet the demands of today’s customers
As technology evolves at lightning speed, people are becoming more demanding of their retail experience. Sean Rusinko, Global Director of Retail at Sitecore looks at how retailers can meet their most common demands?
New boss at Inskin Media as Hugo Drayton steps down
Having led Inskin Media since its launch, a decade ago, Hugo Drayton will step down as CEO at the brand advertising business at the end of 2019.
Tappx develops programmatic platform for digital TV ads
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Unilad appoints Hotwire for blood donation equality campaign
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
Shopper growth over ‘Cyber Weekend’ outperforms Black Friday and Cyber Monday
Consumers are looking for ongoing Black Friday deals during the following Saturday and Sunday resulted in this year’s ‘Cyber Weekend’ being 26% larger than in 2018, according to new research.