global Archives

Facebook hires Nick Clegg to lead news team

October 19, 2018

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.

Google forced to drop pre-loaded apps on Android

October 18, 2018

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Creative trends: ‘Urgent need’ for better measurement of creative performance

October 16, 2018

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

Fashion sizing software EyeFitU launches B2B platform

October 15, 2018

The EyeFitU patented Sizing Engine is now available for integration via a SaaS model for online stores and offers consumers personalised sizing recommendations when shopping online.

American Express strikes partnership with digital lender ezbob

October 15, 2018

Global payment services company American Express has today announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers fast, secure and competitive access to finance.

Data fail: Marketers not effectively integrating data for insights

October 10, 2018

Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey.

Tumblr AR art exhibition tackles mental health perceptions

October 9, 2018

Social media platform Tumblr has launched of ‘Seen’, a unique art exhibition exploring the hidden depths, complexities and perceptions of mental health.

Angry Birds goes AR: Rovio working on new app game

October 9, 2018

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.

Would you give your delivery driver you house keys? Waitrose trials in-home delivery

October 5, 2018

Waitrose has unveiled trial plans to allow for in-home delivery, letting delivery drivers to stock people’s fridges and food cupboards while they’re out.

Netflix now accounts for 15% of global internet traffic

October 5, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.