Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.
The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down.
London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.
The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.
Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.
Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.
Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU’s rules on consumer data protection, representing the largest fine yet under GDPR.
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
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