Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.
There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.
The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. The ads, created with creative agency BBH New York, takes viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, … [Read more…]
Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.
2020 will be the year of the ‘Great Data Reckoning’, the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.
With demand for friction free payment transactions, such as contactless payments, using cards and digital wallet, predicted to grow by 300% globally over the next five years, retailers need to diversify and reimagine the traditional point of payment in-store and online, according to a new report.
As the coronavirus continues to send tremors through the business and travel sectors globally, new data has shown a major drop in downloads, bookings and revenue on travel apps following the outbreak.
This week, Salesforce hosted its ‘Now You See Me’ event, exploring the representation of LGBTQ+ people in mainstream media, highlighting that there is a greater responsibility on the media to educate society