comScore buys analytics firm Nedstat for $37m
comScore has acquired Nedstat, a provider of web analytics and innovative video measurement solutions for approximately $36.7 million.
global
Web security: Turkey and Russia ‘most risky places to surf the net’
Where in the world are you most likely to be hit by a malicious computer attack or virus? According to the results of AVG Technologies’ first ever Global Threat Index, it’s the Caucasus region, with Web surfers in Turkey, Russia, Armenia and Azerbaijan all being the most likely to face threats while online.
Web security: Turkey and Russia 'most risky places to surf the net'
Where in the world are you most likely to be hit by a malicious computer attack or virus? According to the results of AVG Technologies’ first ever Global Threat Index, it’s the Caucasus region, with Web surfers in Turkey, Russia, Armenia and Azerbaijan all being the most likely to face threats while online.
Guest comment: Long Term Loyalty in the Digital Age
Ian Hitt, MD of the leading multi-channel marketing service provider, Epsilon International, illustrates how digital lifecycle campaigns can retain and reactivate customer relationships, during different product stages. Nowadays, marketers place a great deal of importance upon ‘real-time’ interaction, as there are countless opportunities to engage with audiences online. This comment piece focuses on how long … [Read more…]
Top 50 social media campaigns of all time
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Betfair launches iPad betting app on the App Store
Online sports betting company Betfair has launched , its betting exchange iPad app, the first betting application available through the App Store.
Global Twitter usage: Indonesia, Brazil and Venezuela lead surge as audience doubles in a year
The global audience to Twitter.com has doubled in the past year, as the Latin American audience grows fourfold, according to new research.
MediaMind expects to raise $73m after going public
MediaMind Technologies, the digital advertising company, formerly known as Eyeblaster, has filed an initial prospectus with the Securities and Exchange Commission to take the company public.
GlobalPersonals woos brands with new flirting site
GlobalPersonals.co.uk has launched of a new dating platform allowing entrepreneurs, developers, designers and marketeers to launch sites targeted at the ever growing numbers of digital natives, looking for flirty fun online.
World Travel Guide revamps site with social and mobile tools
Global travel content provider, Columbus Travel Media (CTM), has relaunched its digital consumer travel resource, the World Travel Guide, with user generated content and upcoming mobile apps.