As advertisers and publishers wise up to audience targeting techniques, Motti Kushnir, Chief Marketing Officer at location based services specialists, Telmap, looks at the benefits of making adverts personal.
The top 5 smartphone operating systems, in terms of global market share, according to a 2010 forecast from research firm IDC.
Mobile app store GetJar has exclusively launched the full Android version of the popular Angry Birds game for free, funded by advertising.
Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.
A new travel portal, borne out of a two-year university consultancy project, has launched exclusively for organisations and employees within the public sector in the UK and Ireland.
The number of smartphone users is forecast to reach 29 million by 2015 globally, but the percentage of smartphone users adopting video calling will remain below 10% by 2015 in all markets, according to a new study.
Digital Ethnic marketing firm Indoor Media has been acquired by Komli Media, Asia Pacific’s leading digital media network platform.
Consumer smartphone adoption has been a major driver in a resurgent European mobile gambling sector, with user numbers expected to rise by more than 60% in 2010, a new report from Juniper Research has found.
Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.
Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.