In an ideal world of online advertising, the right message would reach the right person at the perfect time. In reality, however, this is not a simple task since filtering through millions of viewers to make the best match, while also factoring in their previous responses, is like finding a moving needle in a haystack. … [Read more…]
David Cameron has recently proposed the development of an ‘East London Tech City’, which will encompass the Olympic Park, to become the global centre of technological innovation. The initiative is intended to create private sector jobs and fuel growth in the economy. Andy Budd, Managing director of Clearleft, argues why a more open-scale plan will … [Read more…]
Brainient, the UK-based interactive video advertising platform has launched ‘BrainAds’, the first personalised video retargeting platform in the world.
Baidu is planning an expansion into more overseas markets, as the Chinese search engine looks to capitalize on its booming domestic business.
Email marketers’ lack of best practice forced a near 50% jump in emails not being delivered to the inboxes of UK customers of major Internet Services Providers (ISPs) over 2010, according to new research.
Twitter has reportedly purchased UK-based social media app Tweetdeck for $40m, as the micro-blogging site looks to clamp down on thrid party apps.
Toyota has partnered with Salesforce.com to build Toyota Friend, a private social network for Toyota customers and their cars.
Ahead of its flotation on the US stock exchange, Russian search giant Yandex will be offering shares at roughly twice the price of Google, relative to earnings, it has been revealed this week.
Music artists on independent record labels are enjoying a far greater proportion of online sales than physical sales, according to new data.
Music artists on independent record labels are enjoying a far greater proportion of online sales than physical sales, according to new data.