Digital ‘to account for 17% of global advertising this year’
Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.
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Real-time ad platform AppNexus opens London office
AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]
Right to reply: Lord Sugar is wrong- Some of the UK’s most successful business brains are engineers
In the latest series of the BBC TV show ‘The Apprentice’, Alan Sugar sparked controversy for firing a contestant on the basis that he’s ‘never come across an engineer that can turn his hand to business’. Suranga Chandratillake, founder and CEO of video search engine Blinkx argues why engineers such as James Dyson, Mark Zuckerberg … [Read more…]
Right to reply: Baidu deal shows Bing expansion
This week, Microsoft announced a major partnership with Chinese search engine provider Baidu. Horst Joepen, CEO of search analytics company Searchmetrics looks at what this means for the market, and in particular for Microsoft’s ongoing attempts to overhaul Google in search.
Guinness unveils social media world records: Charlie Sheen ‘winning’ again
Guinness World Records has announced the latest social media world records, including most ‘likes’, ‘dislikes’ and followers, with Charlie Sheen breaking records for fastest time to reach 1 million followers on Twitter.
Harmon.ie debuts ‘social email’ in UK
Harmon.ie has launched its email software tool for SharePoint in the UK, combining business collaboration tools and social enterprise networks into a sidebar within Microsoft Outlook or Lotus Notes.
Facebook debuts ‘comment’ ad format
Facebook has launched its eighth ad format, dubbed the ‘comment’ ad unit, letting brands provoke debate from potential customers on the social network.
Two-thirds of business finance apps in the cloud by 2013
The majority of UK businesses are planning to move their finance, ecommerce or security applications to the cloud, but only 30 per cent of businesses currently have cloud governing policies in place, according to a new poll.
Top 5 global websites: Google breaks records with 1 billion visitors
Google attracted more than one billion people worldwide to its web sites in May, marking the first time that an Internet firm has drawn in that many visitors in one month, according to research from ComScore.
Microsoft Advertising Exchange opens for business in UK
The Microsoft Advertising Exchange, a real-time bidded (RTB) marketplace that allows advertisers the ability to bid on ‘high-quality’ online inventory, has launched in the UK and Netherlands.