Google+ debuts brand pages
Google has updated its social network Google+ with a new tool letting businesses and brands create their own profile pages to interact with customers.
global
EYE rolls out of new digital airport media network
Out-of-Home media company EYE has launched a new digital media network with an event at Gatwick Airport.
Top 5 browsers: IE dips below 50% for first time as Chrome and Android rise
Worldwide Internet Explorer usage has fallen below 50% if mobile and desktop browsers are both taken into account, according to new research.
Top tips: Tracking marketing success- How to measure up in the board room
While large consumer marketing projects can be relatively simple to track success, for many smaller businesses, real ROI is a more elusive number. Tom Carter, Relationship Director at balloon dog looks at measurement and how to demonstrate results of marketing.
YouTube launches 100 original web TV channels
YouTube is adding some 100 channels of original programming to its video sharing site, including TV, film, music, sport and celebrity content.
Sony pays €1bn for full control of Sony Ericsson
Sony is to pay Ericsson more than €1bn to gain control of the companies’ 50-50 joint venture for mobile phones and tablets, Sony Ericsson.
Amazon profits drop 73% as spending takes its toll
Amazon has revealed a huge drop in profits, falling 73% in the third quarter of this year, as the online retailer increases its spend on fulfilment centres and new devices such as the Kindle Fire.
WPP buys stake in Chinese digital ad firm
Global marketing giant WPP has taken a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China.
Top tips: The measure of success: quantifying social media marketing
So you have 500 ‘likes’ on Facebook and Twitter is a-buzz with talk about your brand … but how many of those people have gone onto buy your product? And how can you tie all this insight into the metrics that really matter – revenue, site visits and so on? Simon Morris, Marketing Director at … [Read more…]
Groupon lowers IPO expectations
Online daily-deals firm Groupon has lowered expectations for its initial public offering (IPO), saying in a regulatory filing Friday that it now aims to raise up to $621m.