Groupon strikes mobile coupon deal with T-Mobile-owner
German telecom operator Deutsche Telekom and the daily deals company Groupon have struck a deal to offer its European mobile customers coupons.
German telecom operator Deutsche Telekom and the daily deals company Groupon have struck a deal to offer its European mobile customers coupons.
London and New York based StrikeAd has struck a deal with Tokyo-based advertising business mediba to offer its clients StrikeAd Fusion, a mobile-specific mobile-specific demand side platform (DSP).
The Wikimedia Foundation has raised a record $20m in private donations to fund its Wikipedia community sites in 2012.
Social networking was the most popular online activity of 2011, with Israel leading the way for user engagement, according to new global data.
The most popular hashtags of 2011 have been revealed, illustrating how Twitter spans diverse topics from politics to celebrity gossip.
The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.
Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research.
Google now owns 44% of the online ad market in terms of ad spend, while Facebook is predicted to overtake Microsoft as the third biggest portal ,according to new data.
Saudi billionaire Prince bin Talal has paid $300m to take a “strategic stake” in Twitter.
24/7 Real Media, WPP’s marketing technology company, has appointed Nicolle Pangis to the new role of President, Europe.